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Website Content Development Proposal

Words That Move Communities.

A comprehensive strategy to strengthen FPAN's digital voice — rights-based, gender-sensitive, youth-friendly, and stigma-free.

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Executive Summary

A Comprehensive Approach to Strengthening FPAN's Voice

This consultancy proposes a comprehensive approach to strengthening the website content for FPAN, ensuring it communicates clearly, consistently, and in alignment with institutional priorities. Over a five-month engagement, we will systematically assess, refine, and develop content across the website, with a focus on rights-based, gender-sensitive, youth-friendly, and stigma-free communication.

"We take a structured, rights-based approach to website content, ensuring clarity, consistency, and alignment with institutional priorities."
Our Approach

Structured. Rights-Based. Purpose-Driven.

We take a structured, rights-based approach to website content development. Our focus is on ensuring content is clear, consistent, and aligned with institutional priorities, while being gender-sensitive, youth-friendly, and free from stigma. The process emphasizes understanding existing content, strengthening messaging, filling gaps, and creating a cohesive digital experience that communicates impact, advocacy priorities, and services effectively.

Rights-Based Communication
Gender-Sensitive Language
Youth-Friendly Framing
Stigma-Free Narratives
Content Accessibility
IPPF & FPAN Alignment

Strengthening FPAN's digital presence to communicate clearly, consistently, and with purpose for the communities it serves across Nepal's 37 districts.

About This Proposal

A Digital Presence Built on Rights and Reach

This consultancy by Comms For A Cause proposes a structured, five-month engagement to comprehensively strengthen FPAN's website content. We will systematically assess, refine, and develop content across the entire site — ensuring every page communicates with clarity, purpose, and alignment to FPAN's institutional priorities. Our approach centres rights-based communication, gender-sensitive language, youth-inclusive framing, and stigma-free narratives that reflect the communities FPAN serves across Nepal's 37 districts.

Rights-Based Gender-Sensitive Youth-Friendly Stigma-Free SRHR Focused IPPF and FPAN Aligned Accessibility

Six Phases, One Cohesive Strategy

Timeline

Content Inventory and Mapping
Week 1–2
P1
Content Quality and Gap Analysis
Week 3–4
P2
Rights-Based Content Analysis, Thematic Messaging & Alignment
Week 5–7
P3
Content Strategy, Development, and Editing
Week 8–13
P4
SEO and Accessibility Optimisation
Week 14–15
P5
Content Finalisation and Governance
Week 15–20
P6
Full Proposal Document

Read the Complete Proposal

Download the full website content development proposal by Comms For A Cause. It covers our detailed methodology, implementation plan, team credentials, and approach to strengthening FPAN's digital communications in line with SRHR priorities, IPPF and FPAN communication standards and principles.

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